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So he has urged the marketers to spend lots of time with consumers in their homes, watching the ways they wear their clothes, clean their floors and asking them about their habits and frustrations.2.
Get employees to exchange ideasProcter and Gamble has 7,500 R D people located in nine countries.
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In order to collect feedback over this vast area, the company encourages employees (both scientists and marketers) to past problems on an internal website.Each year he presents his findings in half-day "innovation reviews" for each business unit.3.Melamine, San Francisco Chronicle.Said to Agree to Pay Unilever 10 Million in Spying Case m Unilever Announces Settlement With Procter Gamble Over Competitive Intelligence.
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Reach outside for ideasLafley says that his goal is to get half of P G's invention from external sources, up from 20 four years ago and about 35 today lotto dicembre 2014 "Inventors are evenly distributed in the population, and we're as likely to find invention.
"You don't really learn anything insightful he says, contending that P G and its rivals have already met consumers' obvious needs and that today's opportunities lie in meeting needs that consumers may not articulate.
Lafley evaluates the ideas that have been shared belweeiTImployees.Clean, Lenor, Comet, Fairy Oxi,.Stop Animal Exploitation NOW!Exposing the truth to wipe can mormons gamble out animal experimentation.Join P G and help make life better through meaningful work that makes an impact from Day.
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